Customers are everywhere – we just need to be tuned in to find them. Any committed executive having a little business orientation can spot them if only he or she applied themselves intelligently. For all the training and field trips that sales, business development and marketing teams are put through, sometimes simple common sense is what you need to land a good customer.
I was recently at a seminar organized by an industry body for a specific member group. The theme was to connect technology and industry for mutual benefit. Speaker after speaker, reading out from generic corporate presentations, extolled the virtues of their organization claiming their place as the best technology providers to industry.
